Geographical patterns of food-purchasing behaviour: the example of sub-Saharan Africa Dr Peter Fruen

Geographical patterns of food-purchasing behaviour: the example of sub-Saharan Africa Dr Peter FruenThis chapter seeks to provide an overview of the multiplicity of factors that are shaping the food marketing and purchasing behaviours of consumers in SSA and the implications they carry for policy, strategy, and future research in the field. In terms of structure the discussions continue after this brief introduction with a review of some theoretical perspectives that have guided empirical investigations into food marketing processes in SSA. This is

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